Global Innovation Group

Digital Brand Systems · Websites

You’re good at the work.
Your site should
book the work.

We design and ship production websites and digital brand systems for small operators — not template catalogs. One conversion job per build, a locked design system, polish passes for type and mobile, and accounts you own. Same discipline we use on institutional CRE marketing and licensed professional sites — without enterprise agency theater.

Model
Project-based
Proof
Live portfolio
Entry
Free consult

No obligation. We say if a site is the wrong spend yet.

Professional Asian woman smiling while working on a laptop in a bright modern workspace
The front-door problem

Most operator sites look fine and still fail the job.

Visitors decide in seconds whether they trust you and what to do next. A pretty brochure, a template with five competing buttons, or a 2019 WordPress install that never got a mobile pass — none of those book work. You’re already good at the craft. The leak is the public face and what happens after the click.

The fix is not “more pages.” It’s one conversion job, design-system craft, and a path into follow-up you own.

Next step

We know our craft the way you know yours.

Free consult. Map the conversion job. Decide if Launch, Authority, or Operator is the honest fit — or if you should wait.

Book a free consult

Absolutely no obligation. If free tools are enough for now, we say so.

Packages

Packages with floors.
Scope after we know the job.

Value first: free consult defines the conversion job and brand job. Websites are project-based with published floors (Launch from $4,500 · Authority from $9,500 · Operator from $15,000) — not a menu close and not bundled into monthly AI tiers unless you want ongoing care. Exact price depends on pages, assets, CMS, and integrations, confirmed in writing. Optional monthly care covers content updates, lead routing, and performance watch.

Numbers below are published floors for productized work — not a menu close. Free consult first; exact price in writing after we understand what the leak is worth to fix.

Global Innovation Group LLC is a separate company from Williams Capital Advisors, Capital Direct Funding, Direct Servicing Initiative, and other related operating companies. Hiring GIG is not real estate brokerage representation, mortgage origination, or private lending.

From $4,500

Launch Site

Focused, fast, conversion-clear.

A tight multi-page marketing site with a locked design system, one primary CTA, mobile polish, and production deploy.

  • 5-page-class structure (or equivalent focused set)
  • Design system tokens + ban list
  • Contact / book form wired to email or CRM
  • Mobile + performance ship pass
Book a free consult
From $9,500

Authority Site

Brand system + SEO-ready depth.

Full brand system, richer content architecture, SEO basics, analytics hooks, and conversion paths suited to high-trust sales.

  • Extended page map + content structure
  • Brand system documentation (DESIGN.md)
  • SEO foundations (metadata, sitemap, OG)
  • Analytics + lead routing
Book a free consult
From $15,000

Operator Site

CMS, tools, inventory, or listings.

For teams that publish often or need productized tools — CMS, calculators, listing modules, private resource areas, or multi-brand care.

  • CMS or structured content workflow
  • Custom modules (tools, listings, portals)
  • Adversarial design / copy audit before launch
  • Optional monthly care & iteration
Book a free consult
Portfolio

Live proof.
Not mockups.

Prefer the full public inventory? See all work product →

Live production work. Related operating companies (separate LLCs) and external clients are labeled on the full /work inventory. Real domains only — not mockups.

Live homepage of Next Move Escrow Inc.
EscrowExternal client

Next Move Escrow Inc.

Independent California escrow marketing site for a Covina operator.

Next.js · Tailwind · Framer Motion · Web3Forms

  • Trust-first professional services design (license, team, process)
  • Contact UX tuned for title/escrow referral partners
  • Shipped on custom domain with design-system documentation
Visit live site
Live homepage of HIITAF
Fitness / missionExternal client

HIITAF

High-intensity training brand site — clarity, trust, and action paths.

Next.js · Vercel

  • Local fitness brand hierarchy and narrative
  • Lightweight performance-minded stack
  • Live production deployment
Visit live site
Live homepage of Steven Liu The Realtor
Residential brokerageExternal client

Steven Liu The Realtor

Personal REALTOR® brand site for four-county Southern California — buy, sell, areas, and contact.

Next.js · Tailwind · hCaptcha · Vercel

  • Named-agent conversion architecture (CalDRE on-site, Elevate Real Estate Agency)
  • Separate brand wall from HIITAF, the same operator’s gym site
  • Live production domain on StevenLiuTheRealtor.com
Visit live site
Live homepage of Vismar Real Estate
Residential brokerageExternal client

Vismar Real Estate

Boutique San Gabriel Valley brokerage site — agents, neighborhoods, and live CRMLS search on Buy/Rent.

Next.js · Tailwind · CRMLS IDX · Vercel

  • Locked ink / gold-whisper design system (Cormorant Garamond + DM Sans)
  • Agent roster, neighborhood pages, and CRMLS Matrix IDX on Buy & Rent
  • Live production domain on vismarre.com
Visit live site
Live homepage of Williams Capital Advisors
CRE brokerageRelated company

Williams Capital Advisors

Institutional marketing site, funnels, tools, and lead capture for a commercial brokerage.

Next.js · Tailwind · Sanity · Framer Motion · Vercel

  • Design system: editorial navy / gold, dual typefaces, compliance furniture
  • Conversion architecture: value tools, contact intents, campaign landings
  • Operator-grade forms (TCPA-aware) and multi-entity accountability pages
Visit live site
Live homepage of Annie Liu Williams
Residential luxuryRelated company

Annie Liu Williams

Luxury residential agent brand site with portfolio, listings, and bilingual-ready presentation.

Next.js · Tailwind · typed brand system

  • Locked two-typeface brand system (Fraunces + Source Sans 3)
  • Listing and sales storytelling for high-consideration buyers
  • Live production domain with ongoing listing updates
Visit live site

Same operator standard we use internally: constraints over vibes, sequential polish over one-shot prompts, and no fabricated stats or license claims on any client site. Performance claims on client sites are verified against live URLs only — we do not invent traffic, revenue, or Lighthouse scores for marketing copy.

What we deliver

Specific deliverables.
No vague outcomes.

Every engagement ends with something you can point at. Code that runs, documents that inform decisions, teams that got better. No fluff, no deck-only deliverables.

01

Design system first

A locked DESIGN.md: type pair, color tokens, spacing rhythm, motion language, and ban list — so the site can’t drift into generic AI-template aesthetics.

02

Production website

Responsive multi-page site (or focused landing system) on a modern stack — typically Next.js — deployed to a host you control, with real content and a clear primary CTA.

03

Conversion architecture

One job per page: book a call, request a quote, apply, donate, or inquire. Forms with honeypot protection, visible labels, and routing into your email or CRM.

04

Compliance-aware furniture

License lines, entity attribution, privacy/TCPA-safe copy where your industry requires it — especially real estate, lending, escrow, and healthcare-adjacent businesses.

05

Polish & ship gates

Separate passes for typography, spacing, hierarchy, motion, mobile (375px), performance, and accessibility — the work agencies bill as “final 40%.”

06

You own everything

Repo, domain, host account, design docs, and a short runbook so your team can update content without calling us for every comma.

Methodology

Our process to ship
a site that books work.

Value first: free consult defines the conversion job and brand job. Websites are project-based with published floors (Launch from $4,500 · Authority from $9,500 · Operator from $15,000) — not a menu close and not bundled into monthly AI tiers unless you want ongoing care. Exact price depends on pages, assets, CMS, and integrations, confirmed in writing. Optional monthly care covers content updates, lead routing, and performance watch.

Phase 01

Discover

Free consult

Audience, one conversion job, competitive references, brand constraints, and what you already have (domain, logo, photos, CRM). We say if a site is the right spend yet.

Phase 02

Design system

Days, not weeks

Tokens, section plan, and ban list approved before heavy build. Three quality references — not ten — so direction stays sharp without cloning anyone’s layout.

Phase 03

Build

Usually 1–3 weeks

Production pages on your content and stack. Staging URL you can click — not a mock forever.

Phase 04

QA & ship gates

Before go-live

Mobile, performance, form end-to-end, accessibility, and brand/compliance checks. We do not launch a half-finished rocket.

Phase 05

Launch

Cutover

DNS, production mode, analytics, and real inbox proof. You push the button when you’re ready — with a checklist signed.

Phase 06

Connect

Optional

Wire CTAs into AI follow-up, missed-call recovery, or CRM hygiene when you want the front door and the back office on one stack.

Phase 07

Care

Optional monthly

Playbook handoff, content updates, lead routing watch, and iteration — month-to-month, same team. You still own the accounts.

Who it's for

You might be one of these.

Persona 01

Brokers, lenders, escrow, and professional services

Pain

Trust businesses still stuck on templates, WordPress rot, or a brochure that doesn’t convert.

Outcome

A site that reads institutional, passes mobile, and pushes one clear action.

Persona 02

Local operators expanding online

Pain

Great offline reputation, weak digital storefront — or five half-finished experiments.

Outcome

One coherent brand system and a live site you can send without apology.

Persona 03

Owners already using GIG for AI

Pain

Automations are working, but the public face still looks like 2019.

Outcome

Website and AI stack that match — leads land cleanly into the workflows we built.

Why operators choose GIG

Partner, not page factory.

01

Conversion architecture, not page volume

Every build starts with one job and a locked design system. We polish type, hierarchy, mobile, and forms in separate passes — the work agencies call the final 40%.

02

Live proof, labeled honestly

Portfolio links go to production URLs. Related operating companies (separate LLCs) are labeled separately from external clients. No mockups as “case studies,” no invented metrics.

03

Front door + back office, same team

When you’re ready, the same partner wires AI intake, missed-call recovery, and CRM hygiene behind the site — month-to-month, systems you own. GIG is not a brokerage or lender.

What you leave with

Measurable outcomes.

We don't sell effort. We sell results. Every engagement is scoped against specific outcomes — and we measure them before and after.

  • 01A production website on a host and domain you own
  • 02A written design system so future pages stay on-brand
  • 03One primary conversion path — not a maze of CTAs
  • 04Mobile, accessibility, and performance treated as ship requirements
  • 05Optional path into AI follow-up, intake, and CRM workflows
  • 06Portfolio-grade craft without an enterprise agency timeline
Next step

You’re sharper than a template. Prove it online.

Book a free consult. We’ll map the conversion job, package fit, and whether a rebuild or a focused Launch site is the honest move.

Book a free consult

Absolutely no obligation. If free tools are enough for now, we say so.

Free resource

10-point website conversion checklist

A practical gate list for operator sites — CTA clarity, mobile, forms, trust, SEO basics, and ownership. Use it on your current site before you spend on a rebuild.

Questions, answered

What you want to know.

Is this separate from the monthly AI plans?

Yes. Digital brand systems and websites are project-based. Monthly Foundation / Growth / Fractional AI Ops plans cover ongoing workflows and AI ops. Many clients do both: ship the site, then wire lead follow-up and intake into the monthly plan. You can also engage for a website only.

How much does a website cost?

Published floors: Launch from $4,500 · Authority from $9,500 · Operator from $15,000. Exact price is fixed in writing after a free consult — scope is page count, design-system depth, CMS, modules, bilingual content, and integrations. No fake one-price menu close. Optional monthly care is quoted separately if you want us to maintain it.

How is GIG different from a typical web agency?

We sell conversion architecture and ownership, not page volume. Design system first, sequential polish passes, live portfolio of production URLs (related operating companies labeled separately from external clients), and a clean path into AI intake and follow-up when you want it. We will not invent traffic metrics or promise rankings. GIG is not a brokerage or lender.

Do you use AI to build the site?

Yes — as a production accelerator under human direction, with design skills, ban lists, and sequential polish passes. The quality bar is agency craft, not “prompt a template.” You review real screens and live previews; we don’t ship generic purple-gradient defaults.

Can you redesign our existing site?

Yes. Many projects are rebuilds: keep the domain and SEO equity where possible, replace the weak front end, and reconnect forms to your CRM or email. We’ll audit what to keep vs. rewrite during the free consult.

Which industries do you design for?

Any small-business vertical we already serve for AI — real estate, lending, gyms, clinics, legal, retail — plus peer professional services. Our deepest production proof is real estate, capital, escrow, and operator brands, with the same design system discipline applied elsewhere.

Who owns the code and the design files?

You do. Repository access, hosting, domain, and design documentation transfer to accounts in your name. No hostage platform, no black-box page builder lock-in unless you explicitly choose a CMS you prefer.

How do websites connect to your AI work?

Cleanly. A high-trust site is the front door; AI employees handle missed calls, intake, follow-up, and CRM hygiene behind it. We design CTAs and forms so leads flow into the workflows we build — one operator stack, not two disconnected vendors.

Start with Websites

Ready when you are.
Free consult. Honest scope.

Tell us the conversion job and what you already have. We reply within 24 hours with feasibility, package floor fit, and whether a project is the right spend yet. No pitch theater.

No obligation. We say if a site is the wrong spend yet.

Two Asian professional women in a teaching moment with whiteboard diagrams and notes