OpenAI, Google, Anthropic, Meta — the biggest companies on earth are locked in an arms race, spending billions to leapfrog each other every few months. Prices keep falling, capability keeps climbing, and open-source models now trail the frontier by months, not years. In a war like this, the winner is the customer.
What that means for you: the model is becoming the cheap part. Intelligence that required an enterprise contract two years ago now runs on a $20 subscription — or free, on open-source models you can download. Every month the war continues, the tools get better and your cost of entry drops. The advantage no longer goes to whoever spends the most; it goes to whoever applies it first.
And it points at where this ends: owning your own AI. Open-source models like Llama and Mistral already run on a machine in your office — your data never leaves the building, no meter running, a model tuned to your business that nobody can take away or reprice. We believe that's the future for small business: rent the frontier where it helps, own your own model where it counts. Every engagement is built so you can walk that path at your own pace.
