Free resource · websites
10-point website conversion checklist
Most visitors decide fast. Use this list on any operator site — yours or a competitor’s — before you invest in a rebuild. Check the box only when the bar is truly met. No scores to invent; the goal is honest gaps.
From GIG website packages. No fabricated scores — check only what is true.
- 01
One primary job
Homepage and key landings push one action (book, inquire, apply). Secondary links don’t compete equally with the primary CTA.
- 02
CTA language is consistent
The same verb appears in nav, hero, and mid-page bands. Visitors never wonder which button is “the” button.
- 03
Mobile pass at 375px
Type is readable, buttons are tappable, and nothing critical is clipped. Thumb-zone CTAs work without pinch-zoom.
- 04
Forms complete the circuit
Submit reaches a real inbox or CRM. Success and error states are visible. Spam protection doesn’t block real people.
- 05
Trust furniture is present
Who you are, where you operate, and any required licenses/disclaimers appear without hunting. Related brands aren’t mislabeled as one company.
- 06
Proof is real
Portfolio links, photos, and claims are production-true. No placeholder copy, stock-as-team, or metrics you can’t defend.
- 07
Speed is a feature
Hero media is sized; LCP isn’t a multi-megabyte surprise. The page feels usable on mid-tier mobile networks.
- 08
SEO foundations exist
Unique titles/descriptions per key URL, sitemap, sensible headings, and share images. Not “rank #1 guaranteed” — crawlable and clear.
- 09
After-click path is defined
You know what happens after the lead: human reply SLA, CRM stage, or automated follow-up. The site isn’t a black hole.
- 10
You own the stack
Domain, hosting, and content access are in accounts you control — or you have a written plan to get there. No hostage page builder without consent.
Want a second set of eyes? Free consult — conversion job, package floor, and whether a project is worth it yet.
No obligation. We say if a site is the wrong spend yet.