Global Innovation GroupStart a project

Industry — E-commerce & Retail

Catalog grows.
Support scales.
Headcount doesn't.

E-commerce at scale means support tickets, content demand, and data that outgrows your team. We deploy AI that answers catalog questions 24/7, generates ad copy at SKU scale, mines reviews for product insight, and models churn — so your team focuses on brand and buying, not repetitive work.

Support deflection
60–80%
Ad copy output
100× scale
Engagement
60–120 days
What we deliver

Specific deliverables.
No vague outcomes.

Every engagement ends with something you can point at. Code that runs, documents that inform decisions, teams that got better. No fluff, no deck-only deliverables.

01

Catalog-aware support agents

24/7 agent trained on your full catalog, policies, shipping, and returns. Handles 60–80% of tickets without human touch. Escalates to humans cleanly when it matters.

02

SKU-level ad copy & content

Product descriptions, ad headlines, meta descriptions, email subject lines — generated at SKU scale in your brand voice. Scales from 100 products to 100,000.

03

Review mining for product insight

AI reads every review, pulls themes by product, flags quality issues, surfaces feature requests. Your buying team sees what customers actually think — at scale.

04

Churn & repeat-purchase modeling

Predict which customers are at risk of not coming back. Trigger personalized save campaigns. Model lifetime value per customer segment and channel.

05

Personalization engine

Product recommendations, email content, landing page copy — all personalized to customer segment and intent. Works with your existing stack (Klaviyo, Shopify, Segment).

Methodology

How we work.
Predictable. Scoped. Priced.

Independent brands start at $25,000 for Implementation. Multi-channel retailers and larger catalogs require custom scope. All engagements include integration with your platform (Shopify, WooCommerce, custom) and analytics stack.

Phase 01

Audit

1 week

Review your platform, catalog, ticket volume, ad spend, and customer data. Identify the 3 highest-leverage automations for your specific business.

Phase 02

Design

1 week

Pick the first workflow (usually support or content). Architecture doc, integration plan, brand voice guide. Reviewed before build.

Phase 03

Build

4–8 weeks

Build agents, content pipelines, integrations, analytics. Shadow-mode testing before going live with customer-facing agents.

Phase 04

Train

1 week + 90-day support

Train your team on tools, playbooks, and monitoring. 90 days of support to tune against real traffic and customer feedback.

Who it's for

You might be one of these.

Persona 01

DTC brands

Pain

Support tickets scaling faster than team. Content demand outpacing writers.

Outcome

Support tickets deflected by 60–80%. Content output 10× without new hires.

Persona 02

Multi-channel retailers

Pain

Fragmented data across Shopify, Amazon, wholesale. No unified customer view.

Outcome

Unified customer intelligence across channels. AI-driven insights your buying team actually uses.

Persona 03

Large catalog operators

Pain

Tens of thousands of SKUs to describe, categorize, merchandise. Manual process impossible.

Outcome

Every SKU gets high-quality copy, categorization, and merchandising — at catalog scale.

What you leave with

Measurable outcomes.

We don't sell effort. We sell results. Every engagement is scoped against specific outcomes — and we measure them before and after.

  • 0160–80% of support tickets handled without human touch
  • 02SKU-level content at 100× scale in brand voice
  • 03Review insights surfaced for every product, automatically
  • 04Churn reduced via targeted, data-driven save campaigns
  • 05Buying decisions informed by structured customer sentiment
  • 06Personalization working across email, site, and ads
Questions, answered

What you're probably wondering.

  • Shopify, WooCommerce, BigCommerce, Magento, custom stacks. For CRM/ESP: Klaviyo, Mailchimp, Attentive, Sendlane. For ads: Meta, Google, TikTok. Most modern platforms expose APIs we can work with.
Start with E-commerce & Retail

Ready to talk?
We're listening.

Tell us what you're trying to solve. We reply in 24 hours with a read on feasibility and scope. No decks, no slow proposals.